Client Australian Unity
Project Type Independent living apartments and residential aged care
Services Product development, marketing, creative and sales
Location Carlton, Victoria
A visionary Australian Unity project that has the company’s wellbeing philosophy woven through it, Drummond Place offers independent city living along with a state of the art 160 bed residential aged care facility. Initially, the development was underperforming in terms of sales, and Australian Unity turned to One Fell Swoop to take up the mantle and work on both marketing and sales of the remaining stock. In recognising the media consumption habits of the urbane and savvy residents who now make Drummond Place their home, One Fell Swoop developed and deployed a campaign using statewide media and targeted online advertising.