Europa on Alma
Client Bolton Clarke
Project Type Independent living apartments and residential aged care
Services Product development, marketing, creative and sales
Location St Kilda, Victoria
Bolton Clarke is the merger between RSL Care QLD and the Royal District Nursing Service. They are building their first premium vertical retirement community in St Kilda. Europa on Alma offers a rich urban lifestyle near the bay, spacious apartments with beautiful shared facilities, onsite commercial care and a stunning roof terrace with district views. Future support and care will be delivered by Bolton Clarke At Home Support. One Fell Swoop provided research and advisory services, built-form and service design advice, marketing and sales. Our campaign involves community events, targeted local media and digital advertising highlighting the supported lifestyle in this sought-after suburb. We are currently selling off the plan.