Client Bolton Clarke
Project Type Independent living apartments and residential aged care
Services Product development, marketing, creative and sales
Location Wahroonga, New South Wales
Developed and operated by industry heavyweight Catholic Healthcare, McQuoin Park is a five building development of 168 apartments and community spaces. It is adjacent to a state of the art residential care home and offers a suite of Home Care services on site. One Fell Swoop won a creative pitch and our campaign included pre-release engagement with existing client databases, along with invitations to information sessions. These resulted in a significant number of apartments being reserved before release to the wider public. Construction of the first three buildings is underway, and given the sales rate, construction of the final two will follow shortly.