Client Seventh Day Adventist Church
Project Type Retirement apartments
Services Advisory, product development, marketing, creative and sales
Location Blackburn, Victoria
Creating a more holistic brand relevant lifestyle experience
Pavilions is the first premium retirement development by the Seventh Day Adventist Church. Located on an historic church site opposite Blackburn Lake, it has been designed as seven buildings around a tree protection zone. The name Pavilions was influenced by the architectural designs, which incorporated large glass windows for apartments and shared spaces which look out on to the landscaped gardens.
The Adventist philosophy of balancing physical, mental and spiritual aspects of life has been brought to life, with an emphasis on wellness, health and longevity. Complementing this, the marketing focus is very much on the active lifestyle that the development enables, featuring a gym, lap pool, wellness centre, cinema, lounge, healthy eating cafe and sports bar.
Considerable focus has also been given to the residences’ intelligent Hector Guthrie design and premium finishes; reflected in the stunning display suite we assisted in creating.
Early sales have exceeded $10,000 per square metre.