ST JOSEPH’S MEWS
Client Villa Maria Catholic Homes
Project Type Independent living apartments
Services Advisory, product development and marketing
Location Hawthorn, Victoria
Elevating history and hosting the Archbishop of Melbourne
On the site of one of the oldest Catholic churches in Melbourne, St. Joseph’s Mews is a luxury retirement development. The shared spaces at St. Joseph’s Mews occupy a meticulously renovated historic schoolhouse with vaulted ceilings and many of the prestigious apartments boast sweeping views of the city. Founded on Christian values and offering superior service delivery, St. Joseph’s Mews was positioned to attract the most discerning seniors from the prestigious Eastern Suburbs.
The campaign celebrated the history of the site — with delicate hand-drawn images of the church’s detailing, the leafy surroundings of Hawthorn and the enviable lifestyle on offer.
At the project’s launch we undertook extensive community and parish engagement, even hosting the Archbishop of Melbourne and the Federal Social Services Minister at the launch event. This resulted in seven apartments being sold in the first month, over the Christmas and New Year period.
All apartments sold prior to opening.