STREETON PARK ON YARRA
Client Royal Freemasons
Project Type Independent living apartments
Services Advisory, product development, marketing, creative and sales
Location Heidelberg, Victoria
Creating a premium sense of place
Another powerful example of utilising our full suite of integrated services. Nestled on the banks of Melbourne’s Yarra River, Streeton Park is Royal Freemasons’ second premium retirement development. Streeton Park is named after artist Arthur Streeton, famous for his impressionist Australian landscapes.
After completing extensive assessments of the competitive environment and target market, our team worked with the architect and provided interior design services to create a premium built-form response.
The creative concept for Streeton Park was inspired by its tranquil, riverside location and glorious views. The brandmark has an elegant organic feel, while the colour palette borrows from the natural world — earthy browns and greens. As well as the interiors, branding, marketing strategy and advertising collateral, we designed and built the display suite in East Ivanhoe and managed the sales team.
90% of apartments sold prior to opening.