Client Australian Unity
Project Type Independent living apartments and residential aged care
Services Product development, marketing, creative and sales
Location Albert Park, Victoria
The Grace is one of Australia’s most prestigious retirement developments comprising 79 apartments, a penthouse and stunning shared spaces with outstanding views. Following our success at Drummond Place, Australian Unity appointed One Fell Swoop to undertake sales post completion of The Grace. We evolved the marketing program using statewide print and digital media to generate strong levels of enquiries, which are converting to impressive sales. We were also engaged to decorate a number of club rooms located across the 18 levels. Currently we are working with Australian Unity on the conversion of their former head office to assisted living apartments and aged care, next door to The Grace.