Services 01 Advisory 05 Sales 02 Product 04 Creative 03 Marketing


Client Buxton Group

Project Type Independent living apartments

Services Marketing and creative

Location Brighton, Victoria

Bringing brighter strategic thinking to creative marketing

The Buxton Group are a well-known developer of retirement communities, having established the prestigious Rylands communities, in Hawthorn, Kew and Brighton. Retaining the Brighton property and recognising a high demand for retirement apartments in the area, Buxton purchased an additional Brighton site on New Street near the desirable shopping precinct of Church Street.

Targeting a discerning Brighton audience, the local area marketing campaign features illustrative and photographic representations of iconic Brighton landmarks. A vital component to this project’s marketing was the development’s hoarding advertising, which sits on a high-traffic prime location at the end of Church Street.

The location and premium apartments were also the point of focus for press advertising; this highlighted the intelligent design by Sue Carr and generous open-plan kitchen and dining room areas, all with easy access to the community bar and bistro.