Client Buxton Group
Project Type Independent living apartments
Services Marketing and creative
Location Brighton, Victoria
The Buxton Group is a well-known developer of retirement communities, having established the prestigious Rylands communities in Hawthorn, Kew and Brighton. The Granton is situated in an idyllic position close to the beach and near the Church Street shopping and café precinct. Targeting a discerning Brighton audience, our local area marketing campaign features illustrative and photographic representations of iconic Brighton landmarks. A vital component to this project’s marketing was the hoarding we created for the site – on a high-traffic prime location at the end of Church Street. The Granton is now complete, and residents are moving in over summer 2019/2020.