Client Buxton Group
Project Type Independent living apartments
Services Marketing and creative
Location Brighton, Victoria
Bringing brighter strategic thinking to creative marketing
The Buxton Group are a well-known developer of retirement communities, having established the prestigious Rylands communities, in Hawthorn, Kew and Brighton. Retaining the Brighton property and recognising a high demand for retirement apartments in the area, Buxton purchased an additional Brighton site on New Street near the desirable shopping precinct of Church Street.
Targeting a discerning Brighton audience, the local area marketing campaign features illustrative and photographic representations of iconic Brighton landmarks. A vital component to this project’s marketing was the development’s hoarding advertising, which sits on a high-traffic prime location at the end of Church Street.
The location and premium apartments were also the point of focus for press advertising; this highlighted the intelligent design by Sue Carr and generous open-plan kitchen and dining room areas, all with easy access to the community bar and bistro.