Client Springwood Living Group
Project Type Independent living apartments and residential aged care
Services Product development, marketing, creative and sales
Location Moorabbin, Victoria
Springwood Living Group’s four level, vertical retirement complex features 55 apartments with an average price of $750,000. This premium development offers community facilities including a large courtyard, formal lounge and library, cinema, casual lounge/dining, bar and games room and private dining. In targeting a slightly younger retiree, we deployed a campaign that talked to the promise of a perfect retirement blend that addressed both proximity to the peninsula and the city to a discerning market. Specifically, the campaign highlights the bespoke boutique offer of a well-crafted retirement experience in a unique pocket of the world, through engaging illustrations that speak to the aspirations of the future resident.