Project Type Independent living apartments and residential aged care
Services Product development, marketing, creative and sales
Location Doncaster East, Victoria
One Fell Swoop delivered an entire package of services to Baptcare to get The Orchards off the ground and running. From research and advisory, through to our unique consumer insights and profiling, along with our shared input on both the built form and the service offering, to our cut-through marketing campaign, One Fell Swoop worked alongside Baptcare every step of the way. The line ‘Grow where you retire’ delivers deep reference to The Orchards and is In line with Baptcare’s positioning of ‘Putting people first’.