Services 01 Advisory 05 Sales 02 Product 04 Creative 03 Marketing


Client Tulich Family Communities

Project Type Independent living apartments and residential aged care

Services Product development, marketing, creative and sales

Location Penrith, New South Wales

Entertaining more success in the retirement living game

The Royce signifies a unique collaboration between respected New South Wales seniors living operator Tulich Family Communities and Panthers Penrith ‘Your World of Entertainment’ — the supporters club for Penrith Panthers NRL team. Located just 100 metres from Panthers Penrith and a few minutes from Pepper Stadium, The Royce offers a superior retirement lifestyle for aspirational local retirees.

We chose to name The Royce after ex-Penrith Panthers player and coach, living legend Royce Simmons — strengthening the link with the NRL club. Our branding also cleverly incorporates a ‘P’, while the dusky blue colour reflects the logo of the Penrith Panthers team.

The creative campaign reflects the intergenerational nature of the development, the upbeat playful nature of the future residents and, of course, the plentiful entertainment right next door.

Construction has just commenced and apartments are already selling fast.