04 Creative

04 Creative

A SEA OF
SAMENESS DEMANDS
MORE CREATIVE
DEPTH

We listen to our hearts as much as our heads. For us differentiation is driven by consumer insight. This ensures our creative has the relevancy and cut-through to lead with a boldness that doesn’t drown in a sea of category sameness. Welcome to the next wave.

Strategy

Creative strategy drives all our branding and advertising campaigns. We work with our clients to establish the brand platform – the promise, character, vision and experience.

Delivered only through the most relevant channels and emerging media, our campaigns have at their core deeply moving brand stories that connect you to your audience in most memorable ways.

Design

Our creative team crafts engaging and memorable campaigns that takeyour development on a journey from concept to completion. Core in-house skill sets include brand design, creative direction and CGI. We also have long relationships with globally acclaimed photographers who bring their expertise but not the egos to the fore.

From database design to website development, email marketing and applications for mobile platforms, our digital expertise can further enhance the experience of your development.

Whatever the medium or media, the colours we choose, the angles we take, and the images we create are all carefully considered to both appeal to your audience and reflect your brand’s full promise.

Ideation

It takes lateral thinking and crafted creativity to transform a rational business objective into an emotionally compelling campaign. Whatever combination of media used, we get straight to the heart of complex business propositions and create unexpected, yet relevant ideas that are easily understood.

It’s never just about making something different for its own sake. It’s about making a genuine connection with people and helping them make the decision about buying your vision easy.

Brand

We are well regarded in the retirement living industry for our strength in
creating memorable development brands that connect with potential purchasers. We create development brands that correctly position communities, establish the tone of voice and guide communications, which in turn converts to a higher rate of sales and builds
brand equity.

To ensure consistent application, both during the campaign and beyond, we create concise, easy to use style guides. These guarantee brand disciplines are easily understood and consistently applied by all staff responsible for the delivery of the brand experience every day.

Experiential

Unfortunately, it is a buzzword that often shows itself to be an empty promise. Our market embraces authenticity. So gimmicks just don’t cut it. Any event or experience must have a genuine relevance to them.

That’s why, when it comes to connecting up close and personal, we make every experience a genuine one. A pop-up booth in a local hardware store carpark with a sausage sizzle giving back to the Men’s Shed may be more appealing than a 3D hologram presenter at the RACV Club. It all comes back to listening first, before just creating something to be award-winning.