05 Sales

05 Sales


Home is not a place, it’s where we feel we belong. Our on-the-ground sales teams live this philosophy. They know how to build trust, act with integrity and unlock more sales opportunities. In recent times, it’s an approach that has helped our clients achieve more than A$6 billion in development sales.


Led by our Sales Director, experienced and dedicated staff are recruited and trained in our own best practice sales, contract and legislative compliance procedures. We are a licensed real estate agency in Victoria, NSW and Queensland and our sales professionals, all experts in the retirement and aged care sectors, immerse themselves in your brand to represent you and your community in just the right way. In addition, our staff will interface with the purchasers’ solicitor and their preferred legal representative or in-house counsel regarding contracts and resident agreements. We also manage the variation process in consultation with you and your design and construction teams. If you wish to employ your own sales staff, we can provide specialist retirement sales training and management throughout the sales period of your development.


Often the most tangible expression of a new development is achieved through the creation of an inspiring display suite and a model of the community. We know that meticulous attention to design detail is absolutely pivotal to leverage sales at this crucial touch-point. Before designing anything, we gain crucial insights from those on the ground.

Taking communications to a grand scale, we also work with the best in the business to promote your development on high impact site signage and hoardings.


Always looking to add value, our frontline sales staff take a leading role in all community engagement and enquiry database initiatives. From speaking at Golf Clubs or local groups, to hosting intimate morning teas in the display suite, our sales representatives always work diligently to convert a lead into a fully deposited sale.

This winning combination of in-depth industry knowledge and exceptional relationship management has resulted in our impressive sales record.


There’s an art to turning conversations into sales conversions. The very heart of this is recognising buyers are not just making a property choice, but a major lifestyle decision that will address their need for support and care as they age. Our sales teams understand the mindset of these buyers and are well-versed in helping them navigate their way through this pivotal time in their lives. Such insights prove particularly telling when it comes to successful selling.


For us, accountability plus ability maximises the opportunity for fast sales success. We have dedicated sales teams involved in a project, rather than just an individual. The teams work to the same high standard giving clients a consistent level of service and reporting. We also have our own proprietary CRM system SalesMasterRV built on the SalesForce platform. It provides you with timely weekly and monthly reporting, so you know the current status of the sales program at all times.

As you’d expect we analyse real estate market conditions weekly and review asking prices constantly. This ensures we are achieving the highest possible sale prices and maximising your returns.